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The goal of advertising is simple. It should increase revenues and grow profits. It should provide a positive return on the advertising expense. In other words, it should return considerably more in sales than the cost of the advertising.
Visualize yourself standing in a busy doorway and handing a nickel or dime to each person passing through the door. Then wait until the same people return and on the way out each one of them hands you back a dollar.
Sounds pretty good, huh? That's the way advertising should work. You have to put some money up out front, but if your advertising is successful, you should get your money back and a whole lot more!
Image or institutional advertising may not be best for small to mid size businesses. This type of advertising can cost a small fortune and is not designed to produce immediate results. Instead, try advertising that's designed to produce quick and profitable results. This type of advertising is referred to as "Direct Response" advertising. Two sample ads follow. The first is an example of an image or institutional ad and the second is an example of a direct response ad. Each one has its own unique HEADLINE with accompanying text.
Image or Institutional Advertising
Providing Comfort And Quality For Over 50 Years.
Comfortmaker Couches are still the number 1 brand for comfort and relaxation in your home. The full line of top quality couches is available at Dreamland Furniture in downtown Toronto. We've been serving the community for more than 30 years and offer a full line of home furnishings you're sure to love. We're open noon to 9 PM Monday thru Friday and Saturday 9-9.
Direct Response Advertising
You Have A Limited 2-Day Opportunity To Own The World's Most Comfortable Couch!
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