Marketing Training

Marketing Training

Workshop Outline

Understanding the role of marketing and advertising in business. Why advertise? What's the goal or objective? Is it a cost or investment?

How to put together a realistic business plan with estimated revenues, expenses and profit projections supported by a solid marketing plan. Have you established a sales goal for this year or next? Do you wait for the phone to ring or do you have a plan in place to make it ring?

Learning how to use company history information in order to plan for the future. The past really can be a road map into the future. Company history is incredibly powerful and can give you the information you need to almost guarantee your success.

Determining an effective marketing budget. How much money should you spend on advertising? How do you know? How much is too much or too little?

Why and how advertising should be tested. Before you invest big bucks in a new and unproven advertising idea, doesn't it make sense to test it first?

The importance of information gained from tracking of marketing results. This information is so powerful it should be secured in a vault. Information is money in your pocket.

A look at advertising options (newspaper, radio, direct mail, yellow pages, etc.). Does one work better than another? How do you know?

The importance of communicating the advertising goal to your team of employees. Don't keep your advertising a secret from your people. Share the excitement.

Free, or almost free advertising. Don't miss the opportunities that exist almost daily to spread good news about your company or your products.

Matching your advertising offer to your prospect. Does everyone in your town have a need for every product or service you offer?

An examination of advertising cost on a "per response" and "per sale" basis. How much money are you willing to spend to make your phone ring? Is it worth it?

About the Instructor

Richard V. Osgood, a successful business owner himself, teaches the course. Richard operated his own heating and cooling company in Rockville, Maryland for over 20 years. From his own personal experience, he used advertising extensively over a 2-year period resulting in a tripling of sales volume and producing double digit profits.

Richard served as President of ACCA's National Capital Chapter and received Bryant's Medal of Excellence for Customer Service during his years in the HVAC business.

Why Should You Attend?

Unfortunately, many small businesses "throw" money into advertising without any real plan or realistic expectation of what to expect as a result. Some companies advertise simply because they've heard that they're supposed to advertise. It's not uncommon for companies to spend hundreds and even thousands of dollars (shudder) on advertising without generating a single telephone call. Our marketing courses have been created and designed to help you achieve maximum results for your marketing dollars.

Attendees completing this Level 1 marketing course should have a thorough understanding of the role of marketing in their organizations. Graduates should gain the necessary skills needed to begin improving marketing response. A basic understanding of these skills will pave the way for future training in advanced courses.

Earn Your Money Back - You Can't Lose!

Each attendee (limited one per company) will receive a total of four (4) $100 Discount Certificates that can be redeemed through Mail Concepts on future direct mail orders (excluding postage). You may use one $100 certificate for every $1,000 spent on direct mail products or services ordered through Mail Concepts. Ask us for more details.

Registration Information

It is our goal to provide the very best learning environment and education; therefore we are strictly limiting class size (2 people per company). Enrollment fee is $495 first person - $295 second person. Registration will be on a first come, first served basis.

Please contact us for class schedules at 1-888-251-2778.